| "Why are you changing your name?"
"Well, we have no respect for the audience we originally targeted the channel for. We have no intention of continuing to support that audience. We realize that we started on this path long ago and failed to change the name then. We've gained brand recognition with the "Sci Fi" name with this new audience and don't want to lose that. However, we don't want to be associated with those geeks and losers anymore. Our new name distances us from those rejects while maintaining phonetic brand continuity with the new audience we began and will continue to nurture. The best of all worlds. Wait. That sounds too sci fi. How about win-win? Yeah. Win-win."
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America is dead, Long live America!
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