Sony: PS3 for the next 10 years

[Avellon]

Destroy large armies with your raging dragon? I'm in.

[Kiroy]

I think this we've gone over, but the wipeout of the week thing is pretty funny.

Business Week:

Wipeout Of The Week

Who would have guessed that video games could be so bad for Sony's (SNE ) health? On May 16 the Tokyo company said its games division's $1.9 billion loss was mostly to blame for a 68% drop in overall operating earnings last fiscal year. Sony cited the PlayStation 3's monster production and marketing costs, which it warned investors about before the machine's debut last November. But Sony also fell 500,000 consoles short of its production target. The 5.5 million PS3s shipped globally through March left the onetime king of the industry trailing both its main rivals, Nintendo (NTDOY ) and Microsoft (MSFT ). Worse, the actual number of PS3s in stores was closer to 3.6 million, with the remaining 1.9 million either sitting in warehouses or en route to retailers. New games chief Kazuo Hirai is under the gun to boost sales by discounting consoles once he takes over for PlayStation inventor Ken Kutaragi next month. Since Sony is already losing money on every console, a price cut would hurt. Then again, games won't be profitable for at least another year, so the company might as well take the hit now.

Take My Carmaker—Please