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Old 09-29-2009, 11:45 PM   #1 (permalink)
simeon
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Ads On Your Site

Hypothetically, let's say that you have a site that uses something like Google's AdSense. Are there laws you must adhere to when making profit off of people clicking ads on your site?

I tried to do a quick Google search, but the only information I pulled back were FTC guidelines on a company's personal marketing ads.

So for instance, hypothetically let's say that you have a flash games site. If you made it so that they could only play one game, but if they wanted to play another, they had to click on a sponsor / AdSense ad first or else they couldn't. I'm assuming this is deceptive practice since the user of the site isn't clicking the advertisement with intentions of purchasing that product or service, but rather to get back to their gaming which they were forced to stop.

If anybody has any reference links / articles / input, that'd be great, because there has to be a line drawn somewhere, right? Or else you could essentially print your own money.
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Old 09-30-2009, 12:17 AM   #2 (permalink)
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Isn't this what facebook does, by the millions, every day? All the apps you can earn shit by sifting through offers, but no one ever wants anything. They just want to get to the end so they get their app points. How is it any different?
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Old 09-30-2009, 12:42 AM   #3 (permalink)
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Well you can't really say the users of the flash game won't purchase whatever the ad are linked to. But a click-through is a click-through. You get paid for clicks plain and simple. It's not your duty to convert someone. And I am sure someones thought if this already. I have been on flash streaming sites that if you pause will bring up a click-through ad and you have to click the ad to get the movie playing again.

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Old 09-30-2009, 12:45 AM   #4 (permalink)
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True, some offers probably get purchased, but as you said you get paid for the click, not to make sure someone buys anything
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Old 09-30-2009, 02:12 AM   #5 (permalink)
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That kind of behaviour is against the adsense T&Cs.

Why would an advertiser want to pay for a forced click? It will make their CPA from your site unworkable.
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Old 09-30-2009, 08:14 AM   #6 (permalink)
DisgruntledOrangatang
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Yeah it's simply shitty practice to do something like that and if you get caught they won't pay you. You can be as tricky as you want without actually forcing them to do it.
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Old 10-01-2009, 12:46 AM   #7 (permalink)
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Maybe you have to pay attention to another thing. I don't know it it's the same in the US, but in Germany, when you put paid ads on a private site, it's no longer private, but commercial, no matter how low the income through the ads is.
And when running a commercial site, you become target of many new laws, and companies that will sue you if you break them.
So, check out it that is the case in the US too, if yes, it's likely not worth to put ads on a private site just to earn some $.
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Old 10-28-2009, 06:31 PM   #8 (permalink)
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Interstitial ads, don't use google adsense.

Thats what you want to be researching to do exactly what you elaborated and at a higher revenue than google has to offer.

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Interstitial ads (interstitial means "in between") are a way of placing full page messages between the current and destination page.
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Old 10-29-2009, 03:40 PM   #9 (permalink)
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Also have you thought of the customer dropout rate once they see that they have to click on the advertisement to get to your product, your flash game.

For me that is one quick way for both the site and the addvertised product, to lose my visits.
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Old 10-29-2009, 10:43 PM   #10 (permalink)
simeon
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It was all a hypothetical legal question. I'm definitely not doing that.
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