| DDO you still had to assemble the people. It's not just about how easy to access the content, its the matching system. It's being thrust into a fun, short session in which you can progress even if maxed out. The honor and arena points systems are hand-in-hand a part of why it works. For PVE matching, it could be guaranteed badges, or something.
Also, I wasn't saying its the secret-one-reason for the WoW success, just that it's an under appreciated and under discussed element. |