| On this topic please take a look at what FFXI did!
They had "cut-scenes" in game!! To everyone else it looked like your character was just standing there with his thumb up his ass, however on your screen you were going through a small cut scene that contained information, lore, and entertainment.
Perhaps others could testify whether they are willing to edure such a thing? I personally loved it. It got me much more involved with what was going on. | 