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“Right now our revenue is almost all subscriptions,” John Smedley, the unit’s president, said in an interview. “In two years, we would like to see no more than 50 percent of our revenue coming from subscriptions, and five years from now we think less than 10 percent of our revenue will come from subscription sources.”
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That's an interesting perspective. They don't see EQ/VG et al growing with the current subs approach. Hardly surprising but now they admit it.
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His boss, Yair Landau, vice chairman of Sony Pictures and president of Sony Pictures Digital Entertainment, said: “We are clearly moving beyond men in tights with broadswords. Women in cocktail dresses and stilettos and men in tuxedos with silencers is a very natural place for Sony Online to be expanding.”
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Way to denigrate the people who keep you afloat, dude!
Cen.