Sony's big ongoing statment these days is the PS3 is for the next 10 years. That the system is designed to last for the long haul and that the immedate impact of sales right now aren't very important.
See Link:
Sony committed to PS3 "for 10 years and beyond" // GamesIndustry.biz Quote:
"We didn't get into PS3 for the first six months of 2007 - we're into this for the next 10 years and beyond," said Tretton.
"A million units one way or another at this point isn't going to worry us."
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My questions is, "is planning for the next 10 years truly viable in this industry?"
The PS1/2 were absolute hits but were they planned for 10 years or did they just happen to last that long?
Is building a system that will not feasibly take off for 1-2 years espically in light of increasnig competiton, a wise idea?
Can sony really predict the market in 4-5 years and know that its competiton will not be releasing a new competive system then?
Can they really afford to take such market share lose by starting off extremely slow as compared to their competition?
Is there market research on long term planning success for consoles?
