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The station pass lost value when they increased its price to equal 2 full MMOs when they barely have 2 MMOs worth playing in their stable.
It's more beneficial to most people to cancel station pass, sign up for one SOE MMO and be free to pick and choose any other MMO on the market for the same cost.
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Basically...think itzena covered this as well. SOE got scared of Vanguard cannibalizing their EQ2 subs so took Brad & co back so they could put what they saw as their direct competition on their Station Pass. With the rediculous amount of money poured into Vanguard so far they must have expected the game to atleast do EQ2 level subs (200k or so) Many of which would be EQ2 subs themselves so figured they could justifiably raise the cost of the Station Pass to recoup some of their expenses with Vanguard. Basically they could keep all their EQ2 sub revenue and a cut of Sigils as well with the $30.00 Station Pass price.
But Vanguard totally shit the bed which has left SOE up shit creek without a paddle. The Station Pass price hike without atleast 2 "heavy" hitters is a joke, and now SOE is stuck keeping the lights on and paying the rent over at Sigil. I'm pretty sure Sigil has been broke since SOE took over publishing, the last of their development budget went into buying back the publishing rights from MS for probably pennies on the dollar. SOEs only options now are to take the game off of sigil's hands and try to lifesupport it and eventually recoup their costs or simply drop sigil and write the whole thing off as a loss.
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Still looks like they have >30K active, and it's not some massive fall-off, it's a slow decline if you can even call it that with any kind of statistal significance. EVE operates with that much...
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Uh no, Eve operates with that many
concurrent users on a single world server. They have far more total subscribers than Vanguard does.