Thread: ack NSFW ads
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Old 04-15-2007, 05:54 PM   #11 (permalink)
Requiem
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Join Date: Jan 2002
Location: Cambridge, MA
Posts: 920
+37 Internets
Ok, a couple things.

First, it doesn't seem that NSFW to me to have an ad to a store that sells clothing regardless of it's domain name, so please elaborate on the NSFW thing cause I must be missing something.

Second, this one ad, with a very low rotation weight, that is only being displayed on fohguild.org, is nearly singlehandedly outperforming all of the rest of the ads combined on every domain name on the Uberguilds Network in terms of clicks. It was displayed 5,572 times yesterday and clicked 60 times which puts it's click-through rate at 1.08%. Compare this to the 240 clicks on the other 471,536 ad impressions and it's pretty obvious that it's not exactly being ignored. Yesterday's average CTR including the playboy store's stats was 0.06%. I don't know how much money it's making yet. It's true that males won't be buying stuff for themselves, however, I think that a whole lot of people are buying stuff for their wives/significant others/etc.

The idea that people won't be able to visit the site from work does concern me, so please go into more detail on why the playboy store ad showing up on fohguild.org is a problem for workplaces.
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