I imagine they have a team of people or at least a bit of implementation designed to mitigate and manage the risk of a gold dupe. I mean, it's bound to happen in any MMO with gold and a large following (replace plat for gold in EQ
I'd be pretty surprised if they handled it as people are saying they are (semi-arbitrary of banning of accounts). Ideally you could assign each gold piece a specific address and some way to ensure its legitimacy, but I imagine that's unfeasible.
Either way I'm reluctant to believe in some of the bannings said until I see some further information about it, just because I assume Blizzard has a more mature way to recover from a gold dupe.