Quality at launch is all of them
You're fooling yourself if you don't think that first 30 minutes, from purchase to account creation, character creation, opening cinematic, actual in game log in and playing 10-15 minutes isn't just about the most crucial time in a games life.
The market is so incredibly saturated right now, and that won't change imo, that if you don't put a product out now that's polished, front to back, on day one, you are costing yourself hundreds of thousands, to millions of customers.
I'd think approaching it any other way would be just piss poor management.
