| I think it's to do with the lack of a real community.
First EQ server I was on, if someone in Sebilis ninja'd Trak I knew about it in HS an hour later. If someone trained a raid with Gore, everyone knew about it and those involved. Hell, people are still pissed at Vabtoo for using a zonehack and getting banned, everyone who played on BB will remember that probobly forever.
Now the difference in WoW comes to grouping. In EQ you needed a group if you wanted those nice drops, or a shot at a hiero cloak to sell (btw that item was great). You were usually gonna be in this same group for like four or five hours, so you didn't want some mouthy retard - and everyone knew that, so people were more uhh restrained. I mean you did have the people on someone elses account spamming "NIGGER NIGGER NIGGER NIGGER" trying to get them banned, and it was shocking. Not because of the content, we all know the word and what it means - it was shocking cause it was barely shouted.
Fast forward to WoW, where I can fill my ignore list within three days of starting on a new server. I can think of one guild in particular who tries really hard to do the Triton/LoS "funneh upd8s!" crap by showing quotes from guild chat. Every single one of the quotes is like "fuck that gay nigger lol" or similar.
In short.
Reputation in EQ = your meal ticket
Reputation in WoW = some epic dagger, a ring and a mace |