[Neric]

What a joke! There is a guy talking about fun in games and his own game/product didn't contain any fun at all.

Anyways, a short glance at the list of content from his first book reveals that it is simply worthless. The work of some random fool spilling out what he thinks is right and what he thinks is wrong and how he thinks things should be. Without a doubt I could write a book that's just as good and it would probably have a 50% chance to be better. The same goes for all other readers of this board.

Now after the guy got kicked from SoE he need cash, so he writes another piece of worthless trash in the hope to make a few bucks on it and use it as advertisement for a new job.

Once again, nobody at SoE knows how online games really work and why they can be fun and why they can be so addictive. Therefore chances that anyone of their guys hits on the truth are slim and probably next to non existant.