Actovus quit your whining.
As Millie and the others pointed out - the theaters are not trying to make fat profits, but merely stay in business. As the economy and the industry change, the theaters must change with it or end up closing. Don't blame them, there is really nothing that can be done on their part other than raising prices elsewhere.
You, however, have three good options:
1.) Don't go to the theaters, just wait for the DVD / rental.
2.) Go to the theaters 15 minutes late and avoid the commercials.
3.) Endure the commercials.
If you can't live with one of the above, you're probably destined to be an unhappy bastard for life.
sux 2 b u
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