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The marketplace will also allow developers to publish games one "chapter" at a time, which could cut development costs and increase the flow of new gaming content.
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This is already being tested on XBox live. You can buy song packs, certain lvls, etc. Although I havent heard any exact figures.
The only downside I see to this type of practice is that the console market will soon become like the PC market, in the respect that they will ship the product early and unfinished, knowing they can patch it later to correct any bugs.