I'm almost ashamed to say I asked Furor a similar question this past weekend!
We went to see that
really crappy saw movie and when I went to take a drink of the large Coke I noticed a massive EQII lady on it with the logo and some writing. I said, "this cup sucks!!". Then later that night I asked him if Blizzard did any advertising like that.
I forgot what he said.
But, yeah. SoE has made movie cups suck!
Edit: I think it was the Edwards Cinemas or whatever (Cali.).