When LoY came out in EQ they added in the new froglok race. At that time they went through and retrofited all of the newbie zones to have quests for new armor.
Here for example is the quest list associated with Gukta. Of course you can point out that noone cares about the newbie quests in EQ. And this is rightly so. You can go to the bazaar and get gear 10x better just by selling off low level tradeskill items. Besides, it's much faster to simply ignore all that.
Sure WoW may have the quest rewards be more integrated into the game. In particular they can be more LDoNish in nature in that you get a little adventure to do that's also decent xp. But you must consider the posibility that taking 4 of your friends and killing higher level mobs is better xp than questing (at the very least the travel overhead will be gone.) If that is the case then noone will give a damn about any of this fantastic content within a month of the game's release. They'll be as exciting as making a new froglok and going back to do those little armor quests in EQ.
So tell me. What did the people who were first to level 30 in the beta do to get there? And why would I want to go back and spend time on this content after I were already level 30?
Olio