| They are essentially trying to do three things at once:
1 - Limit or get rid of the very, very heavy users
2 - Discourage other potential heavy users from signing up
3 - Putting in a cap that most people will find acceptable so they can lower it later
It's a terrible business practice and it often doesn't fly for other products. You won't often see a local gym telling its members that they are limited to 4 hours a day. Why not?
First, because the gym is playing the law of averages. They know there will be heavy users and they may even lose money on those heavy users. But they can make it up on the people who come in twice a month.
Second, those heavy users tend to be their most loyal customers and most fanatical evangelists.
Third, even for people that never get near a limit, they hate that there is one. It's always there looming over them.
I think this is a really stupid move by Comcast and it's going to bite them in the ass at some point. | 