Funcom sold their mobile telco games unit today for $600k, prob just divesting themselves of stuff to stay focused on MMOs (hopefully not desperate for cash).
Did see this :
http://hugin.info/133182/R/1232098/262042.pdf
Funcom gets 20% of the boxed retail revenues. Their revenue is $11-12m in Q2, when they sold the 700k boxes, which is about right - $50m or so in boxed sales (including CE) is $10m to Funcom plus another million or so in subs. Losses for Q2 will be 5-6m, so it cost them quite a bit of money to launch AoC.
We really won't hear official sub numbers from Funcom for months, their August report is just going to be official Q2 numbers which only counts subs on June 19th, the end of July numbers won't be heard until Q3 numbers which we won't see till early October.