I only use Mandom.
But seriously, if there's one thing science has told us about what women like when it comes to smell:
it's that women respond positively to testosterone laden sweat. If it's taught us two things it's that women don't actually like the smell of cologne. I can't find the damn study for that one now...but I swear it's out there.
edit: Of course that's painting with a very broad brush, but in general that's what women like according to SCIENCE!