| I think allowing people to play for free is a big step in pushing the genre forward. No matter how good your game is, there's a huge market of people out there that balk at paying a monthly fee, no matter how small or reasonable it is. If 38 Studios really wants to dominate the MMO market, they need to look at a subscription-less option. I would think the easiest way to do this would be to have the free client have ads on the patcher/launcher or maybe make you watch a short video clip ad when you start the game, similar to some online video players. Then in addition to the free client you could have a standard $14.99 a month client with no ads.
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