| Eh, if I had to guess it looks like they plan make the pve help drive the pvp. Say every so often they add some new content kinda like Velious and contains a one-time event/mob/etc. that all the guilds will be battling for access to. Once someone beats it, boss is dead forever. Loots surely to be epic/unique until the next expansion, etc. If they don't totally screw it up could probably hit 200k subscribers I'd bet.
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"So did BoB just grossly miscalculate? This seems like a blunder if I've ever seen one."---USAWrestler
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